BA (Hons.) Business Management - GW
Program Overview
Denning Business School offers the University of Greenwich BA (Hons.) Business Management program, a comprehensive three-year undergraduate degree designed to prepare students for successful careers in the dynamic world of business. This globally recognized qualification equips students with essential skills in leadership, strategic decision-making, and innovation. With a focus on real-world application and professional growth, the program provides students the option to complete their degree entirely in Pakistan or transfer credits to the University of Greenwich in the UK, ensuring flexibility and global career opportunities.
SPECIALISATION OFFERED
- BBA
- BBA in Marketing
- BBA in Human Resource Management
- BBA in International Business
Modules
Personal and Professional Development
This module helps students develop as independent and self-directed learners. It supports students’ transitions into university life by developing their essential academic skills, introducing them to some employability skills, and raising their awareness of their own well-being.
Learning outcomes
On successful completion of this module a student will be able to
- Plan, organise and structure academic and reflective work.
- Develop written and verbal communications that are coherent, accurate, grammatically sound and correctly referenced.
- Enhance self-reflection and the effective use of university resources to develop strategies for personal growth.
- Develop transferrable skills to enhance employability.
Managing Organisation and Individuals
This module is designed to provide a sound and relevant foundation to the study of management as an undergraduate discipline. The module will enable students to explore concepts of management, work and organisation in order to understand their context of use and relevance today. Also, in studying some of the most important themes in contemporary management and organisational practices, students will draw out some of the connections and disconnections between management theory and management practice.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 Describe and explain basic concepts and theories of management and organisation.
- LO2 Consider management of organisations and individuals through historical, comparative and theoretical perspectives.
- LO3 Understand the essentials of and the interrelations between organisational functions, particularly marketing, operations, finance and human resource management.
- LO4 Understand key theoretical insights derived from examining the nature of management as a social process.
- LO5 Apply these ideas to a range of practical management and organisational problems.
- LO6 Present a reflective understanding of the ideas and theories in both written and spoken forms.
Discover Project Management
The overall aim is to understand how project management contributes to the achievement of business objectives, both short term and long term. The course provides opportunities to discover the characteristics of projects and project management by applying the method of team-based learning. It also provides a range of academic knowledge and business awareness which enables students to understand the relationship between a project and the parent organisation as well as how to manage it effectively. On completion of the course, students have the core knowledge needed to initiate, propose and select projects with sound business rationales. This course also lays the foundation for developing project management knowledge on level 5 project management planning techniques and skills.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 Understand the principles and components of projects and project management.
- LO2 Analyse the relationship between a project and the parent organisation.
- LO3 Understand the processes and procedures to produce a sound business rationale and to initiate a project.
- LO4 Effectively deliver a group presentation and develop/improve on teamworking skills.
International Business Environment
Businesses operate within a complex external environment that impacts business operations and decision-making.
This module aims to develop an appreciation of some of the major external factors that impact organisations; including the political, economic, market, socio-cultural, ecological, demographic, and technological environments.
The module examines these influences at various scales: the local, national, and international, and analyses how organisations respond to such external environments, and the challenges and opportunities such environmental contexts present.
Learning outcomes
On successful completion of this module a student will be able to
- Understand the complexity and the concept of business in a range of contexts.
- Demonstrate an understanding of the diversity of the external environment and its impact on a firm’s international operations, strategy and performance.
- Be able to work in a team to communicate a real-world business example through a group presentation.
Introduction to Finance for Business
1- To introduce to students some basic concepts related to accounting, banking and finance used in modern organisations.
2- To build their competence and knowledge of how these are employed in data, statements and information used to communicate to various stakeholders both within and outside the organisation.
3- To enhance students’ numeracy skills and confidence in working with financial information in non-finance roles and enhance their transferable skills in this area to enhance their employability.
Learning outcomes
On successful completion of this module a student will be able to
- To understand the role of the finance function in organisation and introduce key accounting concepts: control, income, expenses, profit and loss, banking, investments, taxation, VAT, financial objectives and corporate governance.
- To understand the role, use and messages communicated by key financial statements, annual report, profit & loss, balance sheet and cashflow.
- To understand the use and importance of management accounting and how to create a budget and the budgeting process and its connection to control, planning, business strategy, analysis and ratios and financial performance.
Management Practice 1
This module will provide students with a range of theoretical and practical knowledge, giving them the opportunity to understand, discuss and evaluate the use of performance management in organisations. It will enable students to develop and apply performance management tools and techniques to specific organisational contexts in which they might operate.
Learning outcomes
On successful completion of this module a student will be able to
- Have a precise understanding of the distinct concepts of performance, performance measurement and performance management;
- To identify the main steps in the design of performance measurement processes such as indicators, data collection, analysis and reporting;
- To recognise the different tools, mechanisms and users in the performance management system;
- To understand some of the paradoxes and challenges of performance management in organisations.
Principles of Marketing in a Global Context
- To provide students with knowledge and understanding of basic Principles of Marketing.
- To encourage students to identify the differences and similarities between countries and their people.
- To enable students to evaluate how global brands target different markets using standardisation and adaptation of the marketing mix to serve diverse communities around the globe.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 To understand the basic principles of marketing.
- LO2 To understand the marketing environment and how it influences marketing at home and overseas.
- LO3 To appreciate how history, geography and culture influence marketers' decisions to standardise or adapt their products or services for global markets.
- LO4 To evaluate how brands market their products and services using the marketing mix to diverse customers around the globe.
Business Ethics
The aim of the module is for students to critically reflect on the responsibility of a (business) organisation, its different stakeholders, and their own potential role in it.
Learning outcomes
On successful completion of this module a student will be able to
- Identify ethical issues and dilemmas in an organisat ional context
- Understand fundamental concepts and theories in business ethics
- Apply different positions of ethical reasoning to real life problems
- Discuss controversies surrounding the social responsibility of business, e.g. relating to Corporate Social Responsibly (CSR), Responsible Innovation (RI), and surveillance capitalism
Management Practise 2
The course is designed to encourage students to:
- Understand management practice including management roles, skills, and challenges at various levels and in different scenarios
- Apply systems thinking for management and the situations associated with management activities
- Develop the ability to analyse management data and be critical about evidence
- Consider the challenges associated with different levels of management practice
Learning outcomes
On successful completion of this module a student will be able to
- Knowledge and understanding of systems thinking and scientific aspects of management to develop applications appropriate to deal with a variety of situations and context.
- Seeing problems ‘as a whole’ and appreciate different viewpoints and aiding the ability to draw out the key factors of a problem.
- Application of Management Practice in scenario-like activities such as: managing stakeholder relations, risk management, conflict and communication, etc.
- The ability to interrogate material in an evaluative way, form links between theoretical concepts and application of such approaches to managing at different levels
- Identification of challenges in problem solving, consistencies and disconnects in management practice
Fundamentals of Entrepreneurship
- To provide students with the analytical tools needed for the evaluation and comprehension of the viability of an entrepreneurial idea.
- To help students identify the critical success factors pertinent to their opportunity as well the capabilities necessary to flesh out an entrepreneurial team.
- To help students conduct primary and secondary research to shape their entrepreneurial opportunity and assess the viability of their venture.
- To provide participants with the opportunity to critically present their business idea.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 Understand the role of entrepreneurship in the economy.
- LO2 Apply knowledge of the different stages of the entrepreneurial process to an entrepreneurial venture.
- LO3 Engage in the process of pitching an entrepreneurial venture.
- LO4 Reflect and evaluate the suitability of entrepreneurship as a career path.
Innovation in Competitive Environments
The aim of this module is threefold:
- To equip students with knowledge around research & development (R&D) and innovation trends, theories and practices;
- To provide students with key principles, tools and frameworks to develop and contribute to creative organisations and ecosystems;
- To engage students in creative thinking to develop, analyse and manage ideas for innovation.
Learning outcomes
On successful completion of this module a student will be able to
- Critically appreciate current innovation and research & development (R&D) trends;
- Master a set of tools to promote creativity and innovation within and across teams and organisations;
- Apply different approaches to creativity and innovation in a variety of organisational settings.
Organisational Analysis and Performance
The module aims are to introduce learners to relevant frameworks to assess organisational effectiveness; to equip learners with a set of analytical tools to carry out an analysis of an organisation; to develop learners’ awareness of the need to consider the perspective of multiple stakeholders when studying an organisation; to introduce learners to basic quantitative metrics to analyse organisations in diverse fields.
Learning outcomes
On successful completion of this module a student will be able to
- Confidently identify the main components object of organisational analysis
- Conduct an organisational diagnosis, leading to the identification of recommendations for change
- Engage with a wide range of data to assess organisational effectiveness
Future Paths
The aim of this module is to help business students develop the necessary skills to find a placement and appropriate graduate employment, and to increase students’ employability skills
Learning outcomes
On successful completion of this module a student will be able to
- LO1 Identify a future path: exploring different opportunities for life post- graduation.
- LO2 Recognise a range of activities and the purpose of those activities in recruitment and selection processes from the employer’s perspective.
- LO3 Demonstrate an understanding and critical awareness of the importance of diversity and inclusion.
Managing Equality and Diversity
The module explores theoretical perspectives and practices for managing equality, diversity and inclusion. It sets out the context within which equality and diversity management have developed from outside and within organisations. It considers the external environmental factors shaping policy and enables students to understand the legal and organisational approaches to equality, diversity and inclusion. The module takes a thematic perspective in considering the key equality and diversity strands (or protected characteristics) from both theoretical and practical perspectives. Students will explore the competing tensions of the different protected characteristics in UK legislation and examine the practices and skills required to manage a diverse workforce. Overall, the module will develop students’ equality and diversity awareness, as well as their analytical and critical thinking skills.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 Understand legal and organisational approaches to equality, diversity and inclusion.
- LO2 Understand legal and organisational approaches to equality, diversity and inclusion.
- LO3 Integrate and understand the competing concerns of managing an organisation made up of diverse employees.
- LO4 Comprehend the legal obligations, practical policies, and skills required to manage a diverse workforce.
Teams in Organisations
This course will further deepen the student’s understanding of Organisational Behaviour by examining inter and intra group processes within organisations. Students will understand that effective group management is essential to organisational success and that membership of supportive groups can be beneficial to individual well-being. The themes of ethics and well-being will be developed throughout the course.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 Understand group processes and social influence.
- LO2 Understand the impact of organisational culture on group behaviour.
- LO3 Understand the ethical and well-being responsibilities of management in relation to managing teams.
- LO4 Have insight into own role in group dynamics.
- LO5 Understand the role of power in relation to individuals, teams and organisations.
- LO6 Apply critical thinking in relationship to, for example, evaluating and criticising theoretical models of teams.
Business Research Methods
This module aims to provide students with a solid understanding of the philosophy and practice of business and management research methods. The skills students learn in this course will prepare them for their dissertation, and beyond into employment.
This module will achieve this aim by first seeking to develop students’ appreciation of the philosophy of research methods. This foundation will be used to inform students’ understanding of the research-production process: formulating researchable questions, choosing appropriate data collection methods, sample selection, conducting statistical and textual analysis.
Learning outcomes
On successful completion of this module a student will be able to
- Distinguish between the two principle research methodological paradigms, and their underpinning philosophical assumptions.
- Describe the strengths and limitations of qualitative and quantitative research methods.
- Develop knowledge of qualitative research instruments (i.e., interviews), conduct basic qualitative data collection and analysis.
- Develop knowledge of quantitative research instruments (i.e., surveys), conduct basic quantitative data collection and analysis.
- Generate evidence-based conclusions, decisions and recommendations.
Leaderships in Organisations
This Module is designed to provide students with the knowledge, skills, and analytical capabilities needed to understand, evaluate and practice leadership skills. The module engages a variety of theoretical frameworks to understand, analyse and apply leadership leverage and tools in the context of leading change.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 A systematic understanding of key aspects of the field of leadership, including acquisition of coherent and detailed knowledge about leadership/followership theories.
- LO2 Ability to review, consolidate, extend, and apply their theoretical and conceptual knowledge and understanding to develop projects with the aim to solve problems and/or initiate change in the workplace.
- LO3 Ability to manage their own learning, and to make use of scholarly reviews and refereed research articles from relevant disciplines to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.
- LO4 Leadership qualities and transferable skills (e.g., communication skills) necessary for being effective in a leadership role.
Negotiations
This module will develop participants’ knowledge of the key principles and strategies of negotiation in order to develop their skills for successfully executing negotiations in a broad array of business and organisational situations, including: contract negotiation, procurement, and employee relations.
This course will introduce participants to the subject from both conceptual and practical perspectives, drawing on theoretical insights from psychology, sociology, organisational studies, industrial relations, and other social science disciplines.
Learning outcomes
On successful completion of this module a student will be able to
- Demonstrate a systematic understanding of key aspects of negotiation theory and the empirical literature, incorporating the lessons from the literature into their negotiation practice.
- Critically reflect on their own negotiation performance, and that of their interlocutor, to continually improve their negotiation skills and capabilities.
- Analyse negotiation situations, recognise the challenges they present, and select appropriate negotiation strategies for reaching a successful agreement.
Strategy for Managers
The module introduces the key concepts, tools and theories of strategy, identifies the role of strategy in organisational performance and discusses the main aspects of change management and strategy implementation. The aims of the module are:
- To provide students with a deep understanding of strategy and its key components;
- To develop students’ ability to analyse the influence of external and internal factors in strategy formulation and identify he methods of effective strategy implementation;
- To enable students to identify and critically evaluate the main challenges in strategy implementation process and the ways to address them.
Learning outcomes
On successful completion of this module a student will be able to
- Analyse different aspects of strategy formulation and implementation linking theoretical knowledge and practice, with a specific focus on change management;
- Understand the issues and challenges in strategy formulation and implementation;
- Identify and critically evaluate the key components of successful strategy;
- Develop a profound understanding of the relationship between organisational activities contributing to strategy success and an ability to think strategically.
- Define and evaluate the main challenges in strategy implementation and execution.
- Analyse different aspects of strategy formulation and implementation linking theoretical knowledge and practice, with a specific focus on change management;
Organisational Decision Making
The objectives of this module are three-fold. First, it aims to help students establish a fundamental understanding of the complex nature of decision making in the organisational context with an evidence-based approach to exploring behavioural, organisational, and social factors. Second, this module aims to provide students with a practical opportunity to develop their decision-making skills in both personal and professional context through an enquiry-based approach to solving organisational challenges. Third, this module is intended for encouraging students to cultivate ethical organisational citizenship in the workplace through examining the negative individual and organisational consequences.
Learning outcomes
On successful completion of this module a student will be able to
- Apply an evidence-based approach to decision making in organisational and managerial contexts
- Identify, evaluate, and interpret the consequences of organisational and managerial decision-making on different stakeholders using the three-attribute salience model
- Diagnose and address the impact of judgemental errors and biases and organisational and managerial decision-making.
Dissertation
The module is designed to facilitate and support students to: develop an individual research project relevant to management practice; acquire and try out data collection skills; demonstrate their understanding of what research is, how it is designed, carried out, and reported on; demonstrate a critical approach to existing and published research; demonstrate their competence in writing a well-structured and elaborated research report.
Learning outcomes
On successful completion of this module a student will be able to
- Generate an answerable and researchable research question.
- Find, summarise, and critically engage with relevant literature related to a chosen area of study in the field of business management/human resource management.
- Demonstrate the ability to design research, collect, analyse and interpret research data in an appropriate, rigorous, and ethical way.
- Professionally present their research and its finding in dissertation, situating their analysis within theoretical frameworks/concepts and existing empirical literature.
- Project manage a large, sustained task independently, from initial formulation to completion.
Final Year Project- Consultancy
Independent study is the defining characteristic of this module.
The module aims to provide students with an opportunity to use and integrate the knowledge and analytical skills they gained in their degree programme by asking them to solve a business / policy problem in an area of enquiry that reflects their academic interest and future career objectives. As such, the module aims to provide students with an opportunity to demonstrate their ability to bridge the gap between theory and reality. Moreover, the module aims to help students developing professional research skills needed in the consultancy industry, academia, and other areas of employment. Students will learn how to solve problems by identifying a business / policy problem, formulating research questions, gathering support literature, collecting, and analysing data, and communicating their results. As such, students will be given the opportunity to structure and write up large amounts of material. Moreover, the module aims to give experience in planning a project over an extended period and meeting a deadline.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 Plan and executing a sustained piece of independent research by integrating the knowledge and skills acquired in their degree programme.
- LO2 Explore, identify problem.
- LO3 Apply theoretical knowledge, relevant literature and logical reasoning to solve a business management or policy problem.
- LO4 Choose a research design that aligns research question, methods, and data.
- LO5 Demonstrate transferable skills in critical thinking, information management, data analysis, and time management.
- LO6 Conduct independent research, present findings, and create an individual client-centred business consultancy report.
Business Creation Project
- To provide students with the analytical tools needed for the evaluation and comprehension of the viability of an entrepreneurial idea.
- To help students Identify the critical success factors pertinent to their opportunity as well the capabilities necessary to flesh out an entrepreneurial team
- To help students conduct primary and secondary research to shape their entrepreneurial opportunity and assess the viability of their venture.
- To provide participants with the opportunity to critically present their business idea in front of committee.
Learning outcomes
On successful completion of this module a student will be able to
- Identify, assess and develop informed understanding of the overall target markets
- Assess industry attractiveness and the likelihood that the venture can achieve sustainable competitive advantage
- Craft a viable business model that can achieve sustainable competitive advantage
- Identify critical success factors that an entrepreneurial team must possess to pursue the opportunity
- Assess a proposed team’s ability to meet the entrepreneurial purpose.
Small Business Development Project
The module is designed to give students an understanding of current practical and academic and approaches to small business, enterprise and entrepreneurship. Students will be able to use and apply this knowledge through the development and presentation of a business idea and through the completion of a written business plan.
Learning outcomes
On successful completion of this module a student will be able to
- Understand the context of small business development
- Apply the mechanisms of business planning
- Appreciate the challenges faced by small businesses and be able to access available support structures
- Understand the routes to growth available to small businesses
- Engage in debates on contemporary issues affecting small businesses
- Use and apply knowledge of small businesses to future career development
Public Sector Management
This module will develop in students a comprehensive understanding of the social, economic, and political contexts of the public sector, and the challenges of delivering public services now and into the 21st century.
This is a rigorous, conceptually informed module which is designed to provide students with knowledge of the theory and practice of public management.
Conceptually, this module will outline various theories of public sector which examine the economic and social arguments for the role of the public sector in expressing and mediating the relationship between the state and its citizens. Students will be able to explain, and critically discuss, concepts such as public ownership, governance, democratic accountability, new public management, employee relations, and professional identities, including that of democratic professionalism. Students will also be able to situate these concepts within a wider socio-political environment in which public services are designed and delivered.
Practically, students will be able to apply these concepts to a range of specific public sector organisations and services, including the police, fire service, nursing, the armed forces, education, local and central government. Student will develop an acute recognition of the key challenges facing the public sector in the 21st century, for example climate change, demographic change, social justice and cohesion, and political polarisation. Students will develop evidence-based recommendations for dealing with these contemporary and future challenges.
Learning outcomes
On successful completion of this module a student will be able to
- Understand the economic and social arguments for the role and purpose of the public sector in mediating the relationship between the state and its citizens.
- Explain the socio-political context in which public services are designed and delivered.
- Critically evaluate the ways in which the public sector has been transformed following the new public management paradigm in differences contexts.
- Apply key concepts of public sector management to specific public services.
- Create evidence-based recommendations for dealing with future challenges in the provision of public services, such as in the context of climate change, demographic change, and political polarisation.
International Human Resources Management (IHRM)
The course focuses on contemporary HRM topics within a cross-cultural, comparative and international context, such as HRM in multi-nationals, global mobility and global talent management. This course aims to outline the background and the main theoretical frameworks for the study of IHRM; and introduce the broad functional areas of HRM, and how they interact through strategy.
Learning outcomes
On successful completion of this module a student will be able to
- LO1 Describe and analyse the three main perspectives to studying international HRM: cultural approaches, institutional approaches, and global HRM approaches.
- LO2 Articulate and assess the convergence-divergence debate within IHRM, recognising the tensions between competing societal, institutional, and cultural forces which shape HRM at the national and global levels.
- LO3 Critically evaluate empirical research evidence in key strategic areas of HRM: resourcing; reward; performance management; training and development; employee relations.
- LO4 Apply knowledge of the theory and practice of international HRM to contemporary issues in HRM such as multi-nationals, global mobility, global talent management.
Eligibility Criteria
| Qualification | Grade Requirement | English Language Requirement | Age Requirement | Additional Procedures |
|---|---|---|---|---|
A Levels ( Standard Entry Route -3 years program ) | Minimum 3 A Level passes with C grade or above; or Minimum 2 A Level passes with C grade or above and at least 5 O Level passes with a minimum of C grade or above. |
| Min 17 or above by November 1, 2024 | Passing of the Denning Interview Passing of the Denning Admission Test (if a candidate has lower of the average grade C) |
Intermediate (CertHe Route -3 years program)
| Minimum 60% overall percentage | Min 17 or above by November 1, 2024 | Passing of the English Test by the University of London Passing of the Denning Interview Passing of the Denning Admission Test *If a student fails the UoL English Test then they will be eligible for the Foundation Program. | |
O-level (CertHe Route -3 years program) | Minimum 6 Cs or 1 A-level pass plus 4 Cs | Min 17 or above by November 1, 2024 | Passing of the English Test by the University of London Passing of the Denning Interview Passing of the Denning Admission Test *If a student fails the UoL English Test then they will be eligible for the Foundation Program. |
Fee Structure
PARTICULARS | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
Tuition Fee | Rs. 335,000/- | Rs. 315,000/- | Rs. 315,000/- |
Library Fee | Rs. 10,000/- | Rs. 10,000/- | Rs. 10,000/- |
Student Activity Fee | Rs. 10,000/- | Rs. 10,000/- | Rs. 10,000/- |
| Admission Fee / Continuing Fee | Rs. 45,000/- | Rs. 15,000/- | Rs. 15,000/- |
Total Fees | Rs. 400,000/- | Rs. 350,000/- | Rs. 350,000/- |
University Of GreenWich FEE
Fee payable to the UNIVERSITY OF Greenwich* (IN POUNDS STERLING ONLY) for the academic session 2024-2025 shall be as follows:
PARTICULARS | Fees |
|---|---|
Amount | £ 2,000/- |
