BSc Business Administration (BBA)
Program Overview
Denning offers the University of London’s BSc in Business Administration (BBA) with academic direction from Royal Holloway which is one of the top business schools in the UK. The locally and internationally recognised 3 year BBA program provides students with the opportunity to study an international curriculum with specializations in marketing, international business and human resource management. Students can also transfer credits to any UK university in their second or third year or complete the entire degree in Pakistan, paving the way for postgraduate studies locally or internationally.
LLB (Hons)
SPECIALISATION OFFERED
Denning Business Department offers the BSc Business Administration (BBA) Program of the University of London under the academic direction of Royal Holloway.
The program has the following specialization that a student can choose from:
- BBA
- BBA in Marketing
- BBA in Human Resource Management
- BBA in International Business
Modules
| Year 1 Modules | Year 2 Modules | Year 3 Modules | |||
|---|---|---|---|---|---|
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
| International Business | Financial Accounting | Employability | Human Resource Management | Brands & Branding | Advertising & Promotion |
| Foundation of Quantitative Methods | Sustainable Organisation | Strategic Management | Management Accounting | Consumer Behaviour | Global Marketing |
| Markets & Consumption | Interpreting Management | Operations Management | Marketing Strategy | Responsible Management | Innovation Management |
| Information Systems | Organisation Studies | Marketing Research | Digital Marketing | Comparing HRM across Countries | Multinationals and Managing People Across Countries |
Introduction to City & Guilds
Denning collaborates with City & Guilds to deliver vocational education and training. Through this partnership, we offer our students the opportunity to gain industry-recognized certifications that enhance their skills and employability.
As part of our undergraduate program, students can earn two City & Guilds certifications per year, which will be free of cost. Resultantly, by the end of their three-year degree, they will have accumulated impressive six certifications.
These certifications not only demonstrate a student’s expertise and commitment to their field but also significantly boost their job prospects and career advancement opportunities.
Certifications
This course covers key concepts in operations and process management, including process design, supply chain basics, quality control, and project management. It also explores topics like capacity planning, inventory management, health and safety, and the role of technology in optimizing operations.
Main:
- Introduction to Operations Management
- Process Design and Analysis
- Supply Chain Management Basics
- Quality Management and Control
- Project Management Essentials
- Capacity and Resource Planning
- Inventory and Materials Management
- Health, Safety, and Compliance in Operations
- Technology and Innovation in Operations
- Performance Measurement and Improvement
This course provides a comprehensive introduction to financial accounting, covering key topics such as financial statements, transaction recording, and adjusting entries. It also explores financial ratios, analysis, and practical applications through case studies for real-world understanding.
Main:
- Introduction to Financial Accounting
- Understanding Financial Statements
- Recording Financial Transactions
- Adjusting Entries and Closing Accounts
- Introduction to Financial Ratios and Analysis
- Practical Applications and Case Studies
This unit introduces learners to the world of e-commerce, covering its evolution, the current landscape, and the various business models. Learners will gain an understanding of how e-commerce differs from traditional retail and the benefits of different e-commerce platforms
Main:
- Setting Up an Amazon Store
- Setting Up a Shopify Store
- Product Sourcing and Inventory Management
- Digital Marketing for E-Commerce
- Customer Service and Relationship Management
- Sales Analytics and Optimisation
- Capstone Project
This unit introduces learners to the basics of digital marketing, including its significance and role in the modern business environment. Learners will explore various channels and the importance of creating a digital marketing strategy
Main:
- Content Marketing and Strategy
- Social Media Marketing
- Search Engine Optimisation
- Paid Search and Advertising
- Website Analytics and Performance Measurement
- Email Marketing
- Digital Marketing Strategy and Capstone Project
This course provides a comprehensive guide to project development, covering feasibility analysis, market research, and resource assessment. It also includes financial evaluation, risk management, and preparing a detailed feasibility report for project success.
Main:
- Introduction to Project Development.
- Feasibility Analysis Fundamentals
- Market Research and Analysis
- Technical Feasibility and Resource Assessment
- Financial Feasibility and Cost-Benefit Analysis
- Risk Assessment and Mitigation Strategies
- Project Feasibility Report and Presentation
This course equips you with essential sales and customer service skills, focusing on communication, understanding customer needs, and building long-lasting relationships. It also covers sales techniques, handling complaints, and maintaining ethics for customer loyalty and retention.
Main:
- Introduction to Sales and Customer Service
- Understanding Customer Needs and Expectations
- Communication Skills for Sales and Customer Service
- Sales Process and Techniques
- Customer Relationship Management
- Handling Customer Complaints and Resolving Issues
- Building Customer Loyalty and Retention
- Sales and Customer Service Ethics
Eligibility Criteria
Qualification | Grade Requirement | English Language Requirement | Age Requirement | Additional Procedures |
|---|---|---|---|---|
A Levels ( Standard Entry Route -3 years program ) | Minimum 3 A Level passes with C grade or above; or Minimum 2 A Level passes with C grade or above and at least 5 O Level passes with a minimum of C grade or above. |
| Min 17 or above by November 1, 2025 | Passing of the Denning Interview Passing of the Denning Admission Test (if a candidate has lower of the average grade C) |
Intermediate (CertHe Route -3 years program) | Minimum 60% overall percentage | Min 17 or above by November 1, 2025 | Passing of the English Test by the University of London Passing of the Denning Interview Passing of the Denning Admission Test *If a student fails the UoL English Test then they will be eligible for the Foundation Program. | |
O-level (CertHe Route -3 years program) | Minimum 6 Cs or 1 A-level pass plus 4 Cs | Min 17 or above by November 1, 2025 | Passing of the English Test by the University of London Passing of the Denning Interview Passing of the Denning Admission Test *If a student fails the UoL English Test then they will be eligible for the Foundation Program. |
DENNING's FEE STRUCTURE - FOR ALL THREE YEARS
The fee structure for the BBA Standard Entry/CertHE Routey for the academic year 2025-26 is as follows:
Description | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
Tuition Fee | Rs. 385,000/- | Rs. 385,000/- | Rs. 385,000/- |
Library Fee | Rs. 10,000/- | Rs. 10,000/- | Rs. 10,000/- |
Student Activity Fee | Rs. 10,000/- | Rs. 10,000/- | Rs. 10,000/- |
Admission Fee / Continuing Fee | Rs. 45,000/- | Rs. 15,000/- | Rs. 15,000/- |
Total Fees | Rs. 450,000/- | Rs. 420,000/ | Rs.420,000/ |
University Of London FEE STRUCTURE - for all three years
Standard Entry Route/CertHE Route
Year | Application Fee (non-refundable and one time fee) | MODULE REGISTRATION & ASSESSMENT FEE | Total Fees |
|---|---|---|---|
Year 1 | £ 65 | £ 661*4 | £ 2709/- |
Year 2 | - | £ 661*4 | £ 2644/- |
Year 3 | - | £ 661*4 | £ 2644/- |
NOTE: The fee is indicative and subject to change
City & Guilds Certifications
Description | Amount (in GBP) |
|---|---|
Process & Operations Management | £65/- |
Financial Accounting Basics | £65/- |
Digital Marketing and SEO | £65/- |
Sales and Customer Service Skills | £65/- |
Project Development and Feasibility | £65/- |
E-Commerce with Amazon & Shopify | £65/- |
FREQUENTLY ASKED QUESTIONs
What is the duration of the program?
The duration of the program is 3 years.
How do we pay the fee to the University of London?
The University of London charges fees in pounds sterling, which must be paid directly by the student. Payment can be made using a debit or credit card or through money exchange companies. Denning provides guidance on the payment process but the responsibility for completing the payment rests solely with the student.
Can I transfer to a foreign university after studying at Denning?
Yes, students can transfer to a UK university in their second or third year, subject to first-year grades. Most UK universities accept University of London students at these levels. The fees will align with the policies of the university you transfer to.
Denning offers assistance through its consultancy department, Denning Consultants, to guide students through the transfer process. Alternatively, students can complete all three years at Denning and pursue a master’s, as the degree is internationally recognized.
