BA (Hons.) Business Management
Program Overview
Denning Business Department offers the University of Greenwich's BA (Hons.) Business Management program, a comprehensive three-year undergraduate degree designed to prepare students for successful careers in the dynamic world of business. This globally recognized qualification equips students with essential skills in leadership, strategic decision-making, and innovation. With a focus on real-world application and professional growth, the program provides students the option to complete their degree entirely in Pakistan or transfer credits to the University of Greenwich in the UK, ensuring flexibility and global career opportunities.
SPECIALISATION OFFERED
- BBA
- BBA in Marketing
- BBA in Human Resource Management
- BBA in International Business
Modules
Personal and Professional Development
This module helps students develop as independent and self-directed learners. It supports students’ transitions into university life by developing their essential academic skills, introducing them to some employability skills, and raising their awareness of their own well-being.
Learning outcomes
On successful completion of this module a student will be able to
Managing Organisation and Individuals
This module is designed to provide a sound and relevant foundation to the study of management as an undergraduate discipline. The module will enable students to explore concepts of management, work and organisation in order to understand their context of use and relevance today. Also, in studying some of the most important themes in contemporary management and organisational practices, students will draw out some of the connections and disconnections between management theory and management practice.
Learning outcomes
On successful completion of this module a student will be able to
Discover Project Management
The overall aim is to understand how project management contributes to the achievement of business objectives, both short term and long term. The course provides opportunities to discover the characteristics of projects and project management by applying the method of team-based learning. It also provides a range of academic knowledge and business awareness which enables students to understand the relationship between a project and the parent organisation as well as how to manage it effectively. On completion of the course, students have the core knowledge needed to initiate, propose and select projects with sound business rationales. This course also lays the foundation for developing project management knowledge on level 5 project management planning techniques and skills.
Learning outcomes
On successful completion of this module a student will be able to
International Business Environment
Businesses operate within a complex external environment that impacts business operations and decision-making.
This module aims to develop an appreciation of some of the major external factors that impact organisations; including the political, economic, market, socio-cultural, ecological, demographic, and technological environments.
The module examines these influences at various scales: the local, national, and international, and analyses how organisations respond to such external environments, and the challenges and opportunities such environmental contexts present.
Learning outcomes
On successful completion of this module a student will be able to
Introduction to Finance for Business
1- To introduce to students some basic concepts related to accounting, banking and finance used in modern organisations.
2- To build their competence and knowledge of how these are employed in data, statements and information used to communicate to various stakeholders both within and outside the organisation.
3- To enhance students’ numeracy skills and confidence in working with financial information in non-finance roles and enhance their transferable skills in this area to enhance their employability.
Learning outcomes
On successful completion of this module a student will be able to
Management Practice 1
This module will provide students with a range of theoretical and practical knowledge, giving them the opportunity to understand, discuss and evaluate the use of performance management in organisations. It will enable students to develop and apply performance management tools and techniques to specific organisational contexts in which they might operate.
Learning outcomes
On successful completion of this module a student will be able to
Principles of Marketing in a Global Context
- To provide students with knowledge and understanding of basic Principles of Marketing.
- To encourage students to identify the differences and similarities between countries and their people.
- To enable students to evaluate how global brands target different markets using standardisation and adaptation of the marketing mix to serve diverse communities around the globe.
Learning outcomes
On successful completion of this module a student will be able to
Business Ethics
The aim of the module is for students to critically reflect on the responsibility of a (business) organisation, its different stakeholders, and their own potential role in it.
Learning outcomes
On successful completion of this module a student will be able to
Management Practise 2
The course is designed to encourage students to:
- Understand management practice including management roles, skills, and challenges at various levels and in different scenarios
- Apply systems thinking for management and the situations associated with management activities
- Develop the ability to analyse management data and be critical about evidence
- Consider the challenges associated with different levels of management practice
Learning outcomes
On successful completion of this module a student will be able to
Fundamentals of Entrepreneurship
- To provide students with the analytical tools needed for the evaluation and comprehension of the viability of an entrepreneurial idea.
- To help students identify the critical success factors pertinent to their opportunity as well the capabilities necessary to flesh out an entrepreneurial team.
- To help students conduct primary and secondary research to shape their entrepreneurial opportunity and assess the viability of their venture.
- To provide participants with the opportunity to critically present their business idea.
Learning outcomes
On successful completion of this module a student will be able to
Innovation in Competitive Environments
The aim of this module is threefold:
- To equip students with knowledge around research & development (R&D) and innovation trends, theories and practices;
- To provide students with key principles, tools and frameworks to develop and contribute to creative organisations and ecosystems;
- To engage students in creative thinking to develop, analyse and manage ideas for innovation.
Learning outcomes
On successful completion of this module a student will be able to
Organisational Analysis and Performance
The module aims are to introduce learners to relevant frameworks to assess organisational effectiveness; to equip learners with a set of analytical tools to carry out an analysis of an organisation; to develop learners’ awareness of the need to consider the perspective of multiple stakeholders when studying an organisation; to introduce learners to basic quantitative metrics to analyse organisations in diverse fields.
Learning outcomes
On successful completion of this module a student will be able to
Future Paths
The aim of this module is to help business students develop the necessary skills to find a placement and appropriate graduate employment, and to increase students’ employability skills
Learning outcomes
On successful completion of this module a student will be able to
Managing Equality and Diversity
The module explores theoretical perspectives and practices for managing equality, diversity and inclusion. It sets out the context within which equality and diversity management have developed from outside and within organisations. It considers the external environmental factors shaping policy and enables students to understand the legal and organisational approaches to equality, diversity and inclusion. The module takes a thematic perspective in considering the key equality and diversity strands (or protected characteristics) from both theoretical and practical perspectives. Students will explore the competing tensions of the different protected characteristics in UK legislation and examine the practices and skills required to manage a diverse workforce. Overall, the module will develop students’ equality and diversity awareness, as well as their analytical and critical thinking skills.
Learning outcomes
On successful completion of this module a student will be able to
Teams in Organisations
This course will further deepen the student’s understanding of Organisational Behaviour by examining inter and intra group processes within organisations. Students will understand that effective group management is essential to organisational success and that membership of supportive groups can be beneficial to individual well-being. The themes of ethics and well-being will be developed throughout the course.
Learning outcomes
On successful completion of this module a student will be able to
Business Research Methods
This module aims to provide students with a solid understanding of the philosophy and practice of business and management research methods. The skills students learn in this course will prepare them for their dissertation, and beyond into employment.
This module will achieve this aim by first seeking to develop students’ appreciation of the philosophy of research methods. This foundation will be used to inform students’ understanding of the research-production process: formulating researchable questions, choosing appropriate data collection methods, sample selection, conducting statistical and textual analysis.
Learning outcomes
On successful completion of this module a student will be able to
Core Modules
Leaderships in Organisations
This Module is designed to provide students with the knowledge, skills, and analytical capabilities needed to understand, evaluate and practice leadership skills. The module engages a variety of theoretical frameworks to understand, analyse and apply leadership leverage and tools in the context of leading change.
Learning outcomes
On successful completion of this module a student will be able to
Negotiations
This module will develop participants’ knowledge of the key principles and strategies of negotiation in order to develop their skills for successfully executing negotiations in a broad array of business and organisational situations, including: contract negotiation, procurement, and employee relations.
This course will introduce participants to the subject from both conceptual and practical perspectives, drawing on theoretical insights from psychology, sociology, organisational studies, industrial relations, and other social science disciplines.
Learning outcomes
On successful completion of this module a student will be able to
Strategy for Managers
The module introduces the key concepts, tools and theories of strategy, identifies the role of strategy in organisational performance and discusses the main aspects of change management and strategy implementation. The aims of the module are:
- To provide students with a deep understanding of strategy and its key components;
- To develop students’ ability to analyse the influence of external and internal factors in strategy formulation and identify he methods of effective strategy implementation;
- To enable students to identify and critically evaluate the main challenges in strategy implementation process and the ways to address them.
Learning outcomes
On successful completion of this module a student will be able to
Organisational Decision Making
The objectives of this module are three-fold. First, it aims to help students establish a fundamental understanding of the complex nature of decision making in the organisational context with an evidence-based approach to exploring behavioural, organisational, and social factors. Second, this module aims to provide students with a practical opportunity to develop their decision-making skills in both personal and professional context through an enquiry-based approach to solving organisational challenges. Third, this module is intended for encouraging students to cultivate ethical organisational citizenship in the workplace through examining the negative individual and organisational consequences.
Learning outcomes
On successful completion of this module a student will be able to
Elective Modules (Any 2)
Dissertation
The module is designed to facilitate and support students to: develop an individual research project relevant to management practice; acquire and try out data collection skills; demonstrate their understanding of what research is, how it is designed, carried out, and reported on; demonstrate a critical approach to existing and published research; demonstrate their competence in writing a well-structured and elaborated research report.
Learning outcomes
On successful completion of this module a student will be able to
Final Year Project- Consultancy
Independent study is the defining characteristic of this module.
The module aims to provide students with an opportunity to use and integrate the knowledge and analytical skills they gained in their degree programme by asking them to solve a business / policy problem in an area of enquiry that reflects their academic interest and future career objectives. As such, the module aims to provide students with an opportunity to demonstrate their ability to bridge the gap between theory and reality. Moreover, the module aims to help students developing professional research skills needed in the consultancy industry, academia, and other areas of employment. Students will learn how to solve problems by identifying a business / policy problem, formulating research questions, gathering support literature, collecting, and analysing data, and communicating their results. As such, students will be given the opportunity to structure and write up large amounts of material. Moreover, the module aims to give experience in planning a project over an extended period and meeting a deadline.
Learning outcomes
On successful completion of this module a student will be able to
Business Creation Project
- To provide students with the analytical tools needed for the evaluation and comprehension of the viability of an entrepreneurial idea.
- To help students Identify the critical success factors pertinent to their opportunity as well the capabilities necessary to flesh out an entrepreneurial team
- To help students conduct primary and secondary research to shape their entrepreneurial opportunity and assess the viability of their venture.
- To provide participants with the opportunity to critically present their business idea in front of committee.
Learning outcomes
On successful completion of this module a student will be able to
Small Business Development Project
The module is designed to give students an understanding of current practical and academic and approaches to small business, enterprise and entrepreneurship. Students will be able to use and apply this knowledge through the development and presentation of a business idea and through the completion of a written business plan.
Learning outcomes
On successful completion of this module a student will be able to
Public Sector Management
This module will develop in students a comprehensive understanding of the social, economic, and political contexts of the public sector, and the challenges of delivering public services now and into the 21st century.
This is a rigorous, conceptually informed module which is designed to provide students with knowledge of the theory and practice of public management.
Conceptually, this module will outline various theories of public sector which examine the economic and social arguments for the role of the public sector in expressing and mediating the relationship between the state and its citizens. Students will be able to explain, and critically discuss, concepts such as public ownership, governance, democratic accountability, new public management, employee relations, and professional identities, including that of democratic professionalism. Students will also be able to situate these concepts within a wider socio-political environment in which public services are designed and delivered.
Practically, students will be able to apply these concepts to a range of specific public sector organisations and services, including the police, fire service, nursing, the armed forces, education, local and central government. Student will develop an acute recognition of the key challenges facing the public sector in the 21st century, for example climate change, demographic change, social justice and cohesion, and political polarisation. Students will develop evidence-based recommendations for dealing with these contemporary and future challenges.
Learning outcomes
On successful completion of this module a student will be able to
International Human Resources Management (IHRM)
The course focuses on contemporary HRM topics within a cross-cultural, comparative and international context, such as HRM in multi-nationals, global mobility and global talent management. This course aims to outline the background and the main theoretical frameworks for the study of IHRM; and introduce the broad functional areas of HRM, and how they interact through strategy.
Learning outcomes
On successful completion of this module a student will be able to
Introduction to City & Guilds
Denning collaborates with City & Guilds to deliver vocational education and training. Through this partnership, we offer our students the opportunity to gain industry-recognized certifications that enhance their skills and employability.
As part of our undergraduate program, students can earn two City & Guilds certifications per year, which will be free of cost. Resultantly, by the end of their three-year degree, they will have accumulated impressive six certifications.
These certifications not only demonstrate a student’s expertise and commitment to their field but also significantly boost their job prospects and career advancement opportunities.
Certifications
This course covers key concepts in operations and process management, including process design, supply chain basics, quality control, and project management. It also explores topics like capacity planning, inventory management, health and safety, and the role of technology in optimizing operations.
Main:
- Introduction to Operations Management
- Process Design and Analysis
- Supply Chain Management Basics
- Quality Management and Control
- Project Management Essentials
- Capacity and Resource Planning
- Inventory and Materials Management
- Health, Safety, and Compliance in Operations
- Technology and Innovation in Operations
- Performance Measurement and Improvement
This course provides a comprehensive introduction to financial accounting, covering key topics such as financial statements, transaction recording, and adjusting entries. It also explores financial ratios, analysis, and practical applications through case studies for real-world understanding.
Main:
- Introduction to Financial Accounting
- Understanding Financial Statements
- Recording Financial Transactions
- Adjusting Entries and Closing Accounts
- Introduction to Financial Ratios and Analysis
- Practical Applications and Case Studies
This unit introduces learners to the basics of digital marketing, including its significance and role in the modern business environment. Learners will explore various channels and the importance of creating a digital marketing strategy
Main:
- Content Marketing and Strategy
- Social Media Marketing
- Search Engine Optimisation
- Paid Search and Advertising
- Website Analytics and Performance Measurement
- Email Marketing
- Digital Marketing Strategy and Capstone Project
This course equips you with essential sales and customer service skills, focusing on communication, understanding customer needs, and building long-lasting relationships. It also covers sales techniques, handling complaints, and maintaining ethics for customer loyalty and retention.
Main:
- Introduction to Sales and Customer Service
- Understanding Customer Needs and Expectations
- Communication Skills for Sales and Customer Service
- Sales Process and Techniques
- Customer Relationship Management
- Handling Customer Complaints and Resolving Issues
- Building Customer Loyalty and Retention
- Sales and Customer Service Ethics
This course provides a comprehensive guide to project development, covering feasibility analysis, market research, and resource assessment. It also includes financial evaluation, risk management, and preparing a detailed feasibility report for project success.
Main:
- Introduction to Project Development.
- Feasibility Analysis Fundamentals
- Market Research and Analysis
- Technical Feasibility and Resource Assessment
- Financial Feasibility and Cost-Benefit Analysis
- Risk Assessment and Mitigation Strategies
- Project Feasibility Report and Presentation
This unit introduces learners to the world of e-commerce, covering its evolution, the current landscape, and the various business models. Learners will gain an understanding of how e-commerce differs from traditional retail and the benefits of different e-commerce platforms
Main:
- Setting Up an Amazon Store
- Setting Up a Shopify Store
- Product Sourcing and Inventory Management
- Digital Marketing for E-Commerce
- Customer Service and Relationship Management
- Sales Analytics and Optimisation
- Capstone Project
Eligibility Criteria
Qualification |
Grade Requirement |
English Language Requirement |
Age Requirement |
Additional Procedures |
---|---|---|---|---|
A Levels |
Minimum 3 A Level passes with C grade or above; or Minimum 2 A Level passes with C grade or above and at least 5 O Level passes with a minimum of C grade or above. |
|
Min 17 or above by November 1, 2025 |
Passing of the Denning Interview Passing of the Denning Admission Test (if a candidate has lower of the average grade C) |
Intermediate |
Minimum 60% overall percentage |
Min 17 or above by November 1, 2025 |
Passing of the Denning Interview Passing of the Denning Admission Test |
Fee Structure
The fee structure for the BA (Hons.) Business Management for the academic session 2025-2026 shall be as follows:
description |
Year 1 |
Year 2 |
Year 3 |
---|---|---|---|
Tuition Fee |
Rs. 385,000/- |
Rs. 315,000/- |
Rs. 315,000/- |
Library Fee |
Rs. 10,000/- |
Rs. 10,000/- |
Rs. 10,000/- |
Student Activity Fee |
Rs. 10,000/- |
Rs. 10,000/- |
Rs. 10,000/- |
Admission Fee / Continuing Fee |
Rs. 45,000/- |
Rs. 15,000/- |
Rs. 15,000/- |
Total Fees |
Rs. 450,000/- |
Rs. 350,000/- |
Rs. 350,000/- |
University Of GreenWich FEE
Fee payable to the UNIVERSITY OF GREENWICH* (IN POUNDS STERLING ONLY) for the academic session 2025-2026 shall be as follows:
description |
Fees |
---|---|
Amount |
£ 2,000/- |
City & Guilds Certifications
Description |
Amount (in GBP) |
---|---|
Process & Operations Management |
£65 |
Financial Accounting Basics |
£65 |
Digital Marketing and SEO |
£65 |
Sales and Customer Service Skills |
£65 |
Project Development and Feasibility |
£65 |
E-Commerce with Amazon & Shopify |
£65 |
FREQUENTLY ASKED QUESTIONs
What is the duration of the program?
The duration of the program is 3 years.
How do we pay the fee to the University of Greenwich?
The University of Greenwich charges fees in pounds sterling, which must be paid directly by the student. Payment can be made using a debit or credit card or through money exchange companies. Denning provides guidance on the payment process but the responsibility for completing the payment rests solely with the student.
Can I transfer to a foreign university after studying at Denning?
Yes, students can transfer to a UK university in their second or third year, subject to first-year grades. Most UK universities accept University of Greenwich students at these levels. The fees will align with the policies of the university you transfer to.
Denning offers assistance through its consultancy department, Denning Consultants, to guide students through the transfer process. Alternatively, students can complete all three years at Denning and pursue a master’s , as the degree is internationally recognized.